Since 1999, I have been creating simple, clean and effective websites, designed with the user experience in mind. By combining the latest in online marketing strategies with in-built cross-platform compatibility and responsive content, sites by chapter9webdesign capture visitors and drive traffic regardless of device.
project management + optimization
responsive design + development
UI / UX / custom applications
cms + ecommerce
wordpress, magento, etc
set-up + updates
campaigns + analytics
Consulting & project overview
> what is being built?
> who is it for?
> what are the business objectives and desired results?
> immediate vs long-term goals: are they different?
> key competitors: local and/or international
> key competitors: website pros and cons
> key competitors: social media use and interaction
CONTENT REVIEW & IMPROVEMENTS
> original ideas are improved with new ideas
> social media and marketing strategies are fleshed out
> placement strategy: match and surpass competitor websites
Content Inventory & Approval
> content is broken down into point-form hierarchical structure
> site map indicates where pages belong in terms of global and local navigation
> describes the content that should appear on each page
> content is approved by client before being fleshed out as layout prototypes
WIREFRAMES & NAVIGATION
Wireframes are assembled as a rough visual illustration of navigation and content requirements. Navigation options broken down into global navigation [main menu], local navigation [sub-menu] and utility links [universal interface links such contact page, direct email or phone, language button, social media icons, google map, search box].
web programming + mobile dev
Final layouts are transcribed via ultra modern HTML5 and CSS3 code to create a functional website, using strong left/right brain communication and creative coding to transcribe flat visuals and behavioural concepts into a smooth responsive website.
Code is tested on every browser / OS and replicated on most common mobile devices to ensure that everything works as intended and scales perfectly for every resolution. Errors happen when code gets deep, but rigorous line-by-line verifications ensure that your site goes live glitch-free.
> custom 404 page is created to redirect any bookmarked or inbound links
> server is backed up before a fresh delete
> new site is uploaded at a traditionally low traffic period
traditional & social media tactics > building relationships
Individualized marketing strategies are tailored to the platforms that best suit your business, clients and prospects. The end result is not only to get people to visit the site, but to build relationships and give them a reason to return.
and extended updates
> complete breakdown of Google Analytics reports measuring traffic and customers' behaviours
> modular enhancements to content and layout based on traffic & feedback
> technology upgrades as released by various platforms, plugins and code elements